Our brand, the way we use it.
Logos, colors, typography, and voice for anyone referencing Experivise in press, partner materials, or integrations. Written to be useful — not to defend a style guide for its own sake.
Wordmark, monogram, and the rules they live by
Each file is delivered as SVG (preferred) and high-resolution PNG. For print work, use the SVG and scale as needed.
The palette, with usage rules
Teal anchors the brand. Coral is an accent, never a background. Mint only lives on dark surfaces. Cream is the warm neutral — never swap it for a cold gray.
Primary dark — heroes, CTA bands, navbars.
Primary accent — links, icons, small interactive elements.
Call-to-action only — one primary action per screen.
Dark-background accent — mint plays, tags, subtle highlights.
Warm-neutral section background. Alternate with white.
Primary body and heading color on light surfaces.
Secondary body text on light surfaces.
Default hairline borders and dividers.
Two families, used with discipline
DM Serif Display for headings, Inter for everything else. No bold serif variant — if you need emphasis in a heading, use a line break, not a weight change.
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The short version
Do
- Leave a clear-space buffer equal to the height of the 'E' around every logo placement.
- Use the wordmark at ≥ 96px wide; below that, switch to the monogram.
- Place the dark wordmark on light or cream surfaces; the light wordmark on teal or ink.
- Quote Experivise as "Experivise" on first reference, "we" thereafter.
Don't
- Don't stretch, skew, rotate, or add drop shadows to the logo.
- Don't tint the logo in coral, mint, or any non-approved color.
- Don't pair the wordmark with another wordmark or place it on a photograph with low contrast.
- Don't abbreviate as "EXP" or "EV" in marketing copy — always "Experivise".
Need something we haven't posted?
Custom crops, alternate file formats, co-branding lockups, or a review of a proposed use — we're happy to help.